Wednesday, October 10, 2007

How do top online retailers send their welcome email - study

Key findings from the study include: 32% of welcome emails include a discount, reward or incentive, down from 34% last year62% of welcome emails asked the subscriber to white list them by adding an email address to their address book, up from 49% last year79% of retailers sent out HTML welcome emails, up from 69% last. The remainder s

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