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ComScore - Top Search Engine Rankings - Dec 2007

COmscore released analysis of the search marketplace.
December U.S. Core Search Rankings
- Americans generally searched less and the report attributes it as holiday season.
- Yahoo sites market share increased.
I wonder if Yahoo's successful sites like FLickr are helping this rise.
In December, Google Sites’ share of core searches stood at 58.4 percent. Yahoo! Sites ranked second with 22.9 percent, followed by Microsoft Sites (9.8 percent), Time Warner Network (4.6 percent), and Ask Network (4.3 percent). Yahoo! Sites experienced the most significant market share increase, gaining 0.5 share points versus the previous month.

Americans conducted 9.6 billion searches at the core search engines, representing a 3.9-percent decline versus November. With many Americans traveling and spending time away from home during the holidays, search activity typically experiences a seasonal decline during December. Google Sites saw 5.6 billion core searches during the month, while Yahoo! Sites recorded 2.2 billion

Full report at Comscore

ZDNET Blog on this research

Top search engines in December 2007: Google, Yahoo!, MSN+Live by ZDNet's NB -- Google remained the top search property with 5.6 bln core searches conducted in December 2007, representing a 58.4% share of the search market, according to comScore. Yahoo! Sites ranked second with 22.9%, followed by Microsoft Sites (9.8%), Time Warner Network (4.6%), and Ask Network (4.3%). Yahoo! Sites experienced the most significant market share increase, gaining [...]

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