Here are the 5 that Cam wrote on Chaos Scenario and read the rest of the post http://www.chaosscenario.com/main/2008/04/adtech-parting.html
Great post Cam ! Now I am looking for thoughts on justifying sponsorships for conferences.
5 reasons you should attend these
- Networking. I met a
lot of good people at Ad:Tech, and got an opportunity to see others I don't get
the opportunity to see that much.
- Exposure. I don't
care who you are, it's good for those in your industry to be aware of what your
company does. If you need business, with over 10,000 people in attendance, this
is a good way to build it. Maybe you have all the customers you can handle, and
if so, good for you! But nothing is perpetual in business except change. So it
will be nice to be on the top of someone else's mind when they happen across a
situation that causes them to reflect, "Hey, I know the perfect company for your
- Education. We're apt
to think that our problems and challenges are unique, but in reality there isn't
much that is new under the sun, if you know what to look for. Chances are you'll
come across someone, either in conversation or by watching a keynote or panel
discussion, who has found a way to tackle something you've been struggling with,
and it might spark an idea on you can approach your situation.
- Trend-spotting. Where
is the industry heading? What are the buzzwords? Hint: If
you haven't heard any new ones lately, see my warning about being in an echo
- Vendor research. This
is sort of a combination of all of the other reasons, but it deserves its own
space for the extent to which you can educate yourself about the companies out
there who are, in pursuit of their own interests, are dying to help you solve
your business problems. I know a lot of us get pitched by potential vendors all
the time, but it's hard to beat the opportunity to see so many of them in one
place, at one time.