To Jim Kukral's question as the moderator " how do you make a viral video" Steve answered , " How do you make a hit song" . Toldya is a Social Commerce Platform that partnered with Buy.com to create advertising widgets and Qoof is another company that Buy.com uses for clickable links in the video that goes to the product page.
Steve Rosenbaum narrated a case study from Reader's Digest and used the principle of 3 C's.
- User contributed
Editors went to different video sites and tagged videos and used them to create channels for their TasteofHome channel . Now that they already had many videos users contributed more videos and trafic went up. Videos should have actors in the videos should look like you or me instead of well decorated.
UGC = User generated content
Message your members/customers and give them an incentive to create and upload video. Give them a prize from one of your partners and that's advertising.
Clicks from videos convert higher at 5%.. Syndication is a powerful new mechanism.