Blogger appointed to GM’s helm

I was thrilled at the News that Bob Lutz who started blogging on the GM FastLane blog is back. The Gm press release says:

Bob Lutz has agreed to join the new GM as vice chairman responsible for all creative elements of products and customer relationships. Lutz and Tom Stephens, vice chairman, product development, will work together as a team, partnering with Ed Welburn, vice president of design, to guide all creative aspects of design. GM's brands, marketing, advertising, and communications will report to Lutz for consistent messaging and results. He will report to Henderson, and be part of the newly formed executive committee.

"I am pleased to announce that we are 'unretiring' Bob Lutz so he can fill this important position in the new GM," said Henderson. "He has a proven track record of unleashing creativity in the design and development of GM cars and trucks. This new role allows him to take that passion a step further, applying it to other parts of GM that connect directly with customers."

I read about Bob Lutz in Debbie Weil’s  “The Corporate Blogging book” . A few month’s ago he came to Washington DC to demonstrate eco friendly GM  vehicles to Montgomery County school kids.

Shel Israel interviewed Bob Lutz for his blog Global Neighbourhoods

As a board member at the Fortune 3 company, Lutz began blogging on GMFastLane in early 2005. FastLane has become one of a growing number of GM blogs and social media programs. FastLane has evolved into a team blog.

I am confident that Bob Lutz as vice chairman responsible for all creative elements of products and customer relationships at Gm will do a fantastic job. Congrats ! GM