Monday, October 19, 2009

Event : Thursday, November 5, 2009 - DMAW Optimizing Social Media Day

I am on a panel with my friend Gayle Weiswasser (@gWeiswasser) and Josh Green of for the  DMAW Optimizing Social Media Day

When : Thursday, November 5, 2009 - 9:00 AM – 4:30 PM

Where : National Trust for Historic Preservation  |  1785 Massachusetts Ave, NW  | Washington, DC


Whether you’re a social media newbie or you’re already managing social media campaigns, you’ll leave this one-day social media conference with dozens of ideas and tips on how to launch and improve your social media campaigns. Get inspired by case studies on commercial and nonprofit social media campaigns – and get practical, actionable advice on how to use mobile, widgets, blogger outreach, video and more for great results!

Click here to register!

Members - $125     Not-Yet-Members:  $150

Registration Opens 8:30AM Seating is limited!

Location is approximately 2 blocks from Dupont Circle Metro Stop

Bring your laptop and plan to interact with the session live, online.




Mobile Marketing:  How to Turn Mobile Into Money

Mobile marketing is primed to take off, but what potential does it hold for your organization? In this session we talk about the nuts and bolts of a mobile strategy, the costs involved, current mobile marketing best practices and what the future holds for mobile payments, mobile giving, branding, advertising, calls-to-action, ROI, mobile analytics.


  • Christian Zimmern, Mobile Giving Foundation
  • Suzy Twohig, Share Our Strength

Social Media Measurement:  Beyond the Hype to Measurable Results

There’s a difference between simply participating in social media and effectively using social media to reach your goals. Understanding what to measure and how to measure social media success is the first step. In this panel we’ll talk about useful metrics, what the numbers mean, some benchmarking ideas, case studies for applying metrics, and give you a plan you can put into action when you leave.


  • Jodi McDermott, ClearSpring
  • Nataki Clarke, AARP
  • Sam Huxley, New Media Strategies

Online Brand and Reputation Management: What You Don’t Know WILL Hurt You

The world is talking about your organization, mission, products and message. Do you know what they’re saying? Do you know how your own employees, customers or members are portraying you in their online interactions? Are you prepared to react, to address concerns, to turn critics into fans and fans into advocates? In this session we’ll talk about how to learn what people are saying, understanding your online reputation and what to do with the information you find.


You’ve Got Video! … Now What?  Integrating Video into Your Online Marketing Strategy

Learn how to integrate video into your organization’s larger communications and marketing strategy. We’ll cover everything from budgeting to production to distribution, as well as discussing what makes video work and what will flop. Today’s audiences love video, they expect it… this session will help you deliver videos with impact.


  • Rebecca Corliss, Inbound Marketing Manager, Hubspot
  • Randy Rieland, Reiland Interactive
  • Michael Hoffman, CEO, See3Communications

Viral Marketing for Dummies

Widgets, Apps, Word-of-Mouth, Social Bookmarking, Facebook, Twitter, YouTube. You know the platforms, you know the buzz words; now learn how to give your content the best chance of going viral and how to turn viral momentum into real-world action. We’ll examine some success stories, why they worked and tips for recreating success.


  • Dan Zarrella, Hubspot
  • Jodi McDermott, Clearspring
  • Rochelle Sanchirico, Sr. Director, Acquisition Marketing, Washington Post Digital

Blogger PR: The Do’s & Don’ts, Success Stories & Pitfalls

Great PR rarely calls attention to itself. Bad PR ends up on The Bad Pitch Blog and gets attention for all the wrong reasons. Learn the do’s and don’ts of effective blog outreach to generate a groundswell of interest and coverage for your organization, product or campaign. Our speakers will talk about blogger PR best practices, understanding your targets, crafting pitches that connect and why pitching bloggers makes sense.


  • Leslie Bradshaw, New Media Strategies
  • Dan Riehl, Blogger (

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