The @netsolcares team

@netsolcares, originally uploaded by ShashiBellamkonda.

I was reading this thought provoking article from @PaulDunay ‘Fire your Director of Social Media!” http://pauldunay.com/fire-your-director-of-social-media/ where two points stand out for me a) making the social media position the caretaker of social activity across the company and b) make social part of the very DNA of the firm?

Successful companies have social media effectively by integrating them with their existing campaigns. Also spreading the activities across the organization. This is a photo of the @netsolcares team at one location. helping this team are others spanning the whole organization. Was a great experience visiting this team iN Hazleton PA