On Feb 19th I have the privilege of speaking to several small business members of the Frederick Chamber of Commerce at the r New Media & Technology Conference "How is new media & technology changing the way we do business?" . Network Solutions and the University of Maryland released the latest Small Business Success Index today which highlights the use of Social Media by Small Business.
Some highlights on the subject of Social Media :
Small business owners use social media to attract new customers:
- 75% surveyed have a company page on a social networking site
- 61% use social media for identifying and attracting new customers
- 57% have built a network through a site like LinkedIn
- 45% expect social media to be profitable in the next twelve months
Small business owners still have concerns with social media:
- 50% of small business social media users say it takes more time than expected
- 17% express that social media gives people a chance to criticize their business on the Internet
- Only 6% feel that social media use has hurt the image of the business more than helped it
“Social media levels the playing field for small businesses by helping them deliver customer service,” says Janet Wagner, director of the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business. “Time spent on Twitter®, Facebook® and blogs is an investment in making it easier for small businesses to compete
Read more at http://growsmartbusiness.com
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Posted via web from FredNMT
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