Tuesday, February 16, 2010

New Network Solutions study finds - 1 in 5 small businesses use social media

On Feb 19th I have the privilege of speaking to several small business members of the Frederick Chamber of Commerce  at the New Media & Technology Conference "How is new media & technology changing the way we do business?" . Network Solutions and the University of Maryland released the latest Small Business Success Index today which highlights the use of Social Media by Small Business. 

Some highlights on the subject of Social Media :


Small business owners use social media to attract new customers:

  • 75% surveyed have a company page on a social networking site
  • 61% use social media for identifying and attracting new customers
  • 57% have built a network through a site like LinkedIn
  • 45% expect social media to be profitable in the next twelve months

Small business owners still have concerns with social media:

  • 50% of small business social media users say it takes more time than expected
  • 17% express that social media gives people a chance to criticize their business on the Internet
  • Only 6% feel that social media use has hurt the image of the business more than helped it

“Social media levels the playing field for small businesses by helping them deliver customer service,” says Janet Wagner, director of the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business. “Time spent on Twitter®, Facebook® and blogs is an investment in making it easier for small businesses to compete

Read more at http://growsmartbusiness.com


About the Author

Shashi BellamkondaShashi Bellamkonda is Director – Social Media & Social Media Swami of Network Solutions a company that works together to help small business succeed online with web hosting, do-it-yourself website builder software, online marketing tools and domain names. Visit Shashi Bellamkonda's blog. Shashi is a regular contributor to the DC Examiner and Tech Cocktail. This article contains the opinions and observations of the author and may not necessarily reflect those of Network Solutions or its clients or partners


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