Tuesday, August 10, 2010

Flight Attendant flees plane using emergency exit slide causing brand anguish : What JetBlue can do.

A story making the headlines and spreading virally is the JetBlue flight attendant who deployed the emergency exit slide and made an exit from the plane and went straight home probably dissatisfied with his job.

Inadvertently JetBlue now has to scramble to monitor and respond to this crisis so that the story remains like it is a disgruntled employee's actions.

1) Ensure and reiterate that this is no reflection on the airline or its services or standards.

2) Along with the official "We will not comment further on ongoing investigations." response (http://bit.ly/aKWnus) consider a quirkier response within their guidelines.

3) Think what would SouthWest do ? http://www.youtube.com/watch?v=aPdSs3AiRhA

4) Add a funny but reassuring comment on all their flights that emergency slides will be used for emergencies only and not for going home early :)

5) Put out as much information on their blog as they possibly can including the good things that Steven Slater may have done in his career. (http://blog.hellojetblue.com/blog/)

5) Maybe He deserves a second chance if he shows remorse and may even become a better employee. After a passenger could have instigated this ( see gawker story http://bit.ly/9QJCMM

The reaction has many people taking the side of Steven Slater

Twitter search for JetBlue http://twitter.com/#search?q=jet%20blue

See conversation on Facebook and Facebook Pages in support of Steven Slater http://bit.ly/bbNGLs

What do you think? how would you handle this crisis?
Amplify’d from www.washingtonpost.com

NEW YORK -- A JetBlue flight attendant got into an argument with a passenger on a jetliner arriving at John F. Kennedy International Airport on Monday, cursed the passenger, grabbed a beer from the galley and then deployed an emergency exit slide and fled the plane, authorities said.

Flight attendant Steven Slater was arrested at his nearby home in the Belle Harbor section of Queens by Port Authority of New York And New Jersey police on charges of criminal mischief, reckless endangerment and trespassing.
Read more at www.washingtonpost.com

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