Advantage 1 is that you don't have to ask Klout to manually update the score. Many partners are using Klout and this may help if you want to check someone's Klout score.
We are pleased to announce that Klout Scores are now automatically processed every day. With over 950 application partners integrating Klout and some of the biggest brands doing Klout influencer campaigns, we are building the standard in measuring influence across the social web.Read more at klout.com
Along with daily score processing, we have improved the Klout scoring algorithm. We will continue evolving our influence scoring algorithm to meet the ever-changing dynamics across social networks like Twitter, Facebook and beyond.
How will this release affect my Klout profile?
You no longer need to manually update your score, we will do that for you automatically each day. On your score analysis page you can see the new daily score data going back to October 21st.