If you are a tech leader, you likely obsess over your product roadmap. But how much time do you spend obsessing over your market narrative?
On December 17th, I am hosting the season finale of the Talking Headless Show to discuss the invisible engine of tech influence: Analyst Relations (AR).
The "BS Detectors" of the Industry
Tech Analysts are the market's BS detectors. They validate billion-dollar buying decisions. If you ignore them, you are shouting into a void. If you engage them correctly, you gain a superpower: credibility.
The AR Professional: The Strategic Translator
But how do you talk to an analyst? That is where the Analyst Relations professional comes in.
Too many companies view AR as "calendar management." That is a mistake. AR pros are Strategic Translators. They sit between the chaotic reality of your engineering team and the polished perception of the market. Their job is to take raw technical innovation and shape it into a narrative that the market actually understands.
The Guests
I am joined by two experts who understand this ecosystem from the inside out:
- Blair Pleasant (President, COMMfusion): A 30-year veteran analyst who cuts through the hype in CX and Collaboration.
- Anoushka Suchowa (Senior Manager AR, Celonis): A strategist who spent a decade at Forrester before moving to the brand side.
Why This Matters
We are going beyond the standard analyst charts. We are discussing how AR professionals act as the critical bridge between engineering reality and market perception. They are the ones who ensure your product isn't just built, but understood.
Click here to follow Playaz Productions for the link.
Sources
- Bellamkonda, Shashi. "The Value Creators: Season Finale." Talking Headless Show, 17 Dec. 2025.
Disclaimer: This blog post reflects my personal views only. AI tools may have been used for brevity, structure, or research support. Please independently verify any information before relying on it. This content does not represent the views of my employer, Infotech.com.
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