Friday, January 21, 2011

Search + Mobile = Purchase (Maybe) From Media Post

Laurie Sullivan wrote this article for Mediapost.com and I thought this paragraph was interesting

"Baynote recently released the Baynote Holiday Online Shopping Experience Survey, which analyzes 500 U.S. online holiday shoppers during the month of December. The study provides a look at consumer satisfaction with their digital experience across several areas including mobile and social.

It turns out non-traditional promotions show promise. Thirty one percent of respondents were influenced by promotions through Facebook, while only 17% were swayed by Twitter, and 20% were influenced by mobile promotions."

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