Laurie Sullivan wrote this article for Mediapost.com and I thought this paragraph was interesting
"Baynote recently released the Baynote Holiday Online Shopping Experience Survey, which analyzes 500 U.S. online holiday shoppers during the month of December. The study provides a look at consumer satisfaction with their digital experience across several areas including mobile and social.
It turns out non-traditional promotions show promise. Thirty one percent of respondents were influenced by promotions through Facebook, while only 17% were swayed by Twitter, and 20% were influenced by mobile promotions."
It turns out non-traditional promotions show promise. Thirty one percent of respondents were influenced by promotions through Facebook, while only 17% were swayed by Twitter, and 20% were influenced by mobile promotions."
Read the rest of the article here : MediaPost Publications Search + Mobile = Purchase (Maybe) 01/21/2011:
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