"Baynote recently released the Baynote Holiday Online Shopping Experience Survey, which analyzes 500 U.S. online holiday shoppers during the month of December. The study provides a look at consumer satisfaction with their digital experience across several areas including mobile and social.
It turns out non-traditional promotions show promise. Thirty one percent of respondents were influenced by promotions through Facebook, while only 17% were swayed by Twitter, and 20% were influenced by mobile promotions."
It turns out non-traditional promotions show promise. Thirty one percent of respondents were influenced by promotions through Facebook, while only 17% were swayed by Twitter, and 20% were influenced by mobile promotions."
Read the rest of the article here : MediaPost Publications Search + Mobile = Purchase (Maybe) 01/21/2011:
Strategic Engagement
Disclaimer: This blog reflects my personal views only. AI tools may have been used for research support. This content does not represent the views of my employer, Info-Tech Research Group.