The Return of the House Call: What 'Forward Deployed' Really Says About AI By Shashi Bellamkonda | Product Strategy and Business Value Movement 1: The Raw Feedback of the House Call More than a decade ago, working for Network Solutions meant my teams and I would visit customer workplaces. We weren't there to install a new feature; we were there to see the real pain—the kind of network friction and workflow bottlenecks that never showed up in a clean report. We were listening for the ouches and the uh-ohs . This idea—embedding deeply to understand the customer's mess—is not new. It's a core component of building products that truly resonate. The tension then, and now, was always the same: Do you spend your time solving that customer's immediate problem, or do you use the visit to solve the collective problem for everyone? Movement 2: Two Competing Pressures When a company today says "we're hiring forwar...
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